Yellow Door Energy: Empowering Saudi’s Push for Sustainability
Yellow Door Energy drives Saudi Arabia’s sustainability goals with solar solutions that cut emissions and power the Kingdom’s green transition
In March 2025, Saudi Arabia launched a green financing initiative worth SR1 billion ($266.6 million), aiming to accelerate private sector investment in sustainable projects. Saudi’s sustainability push is primarily focused on accelerating the adoption of eco-friendly, circular practices across industries and promoting the use of renewable energy sources, especially solar energy.
Aligned with Vision 2030, the Kingdom has committed to reaching a 50% renewable energy share by 2030, with a strong focus on building a locally based renewable energy sector.
By building a solid foundation for sustainable development, the Kingdom became a prime expansion target for global energy leaders, prompting many to set up a business in Saudi Arabia.
Among these is UAE-based Yellow Door Energy, a global leader in solar power. The company has been heavily investing in its Saudi operations following its market entry facilitated by AstroLabs, the Gulf’s leading business expansion platform.
Founded in 2015 by Jeremy Crane, Yellow Door Energy has emerged as one of the key regional players in the renewable energy and clean technology sector. Since its inception, it has rapidly scaled its team, global operations, and geographical footprint. Today, in addition to the UAE and Saudi Arabia, it also operates in Jordan, Pakistan, Bahrain, and South Africa.
Why Saudi Arabia Is an Attractive Market for Clean Energy Investments
Vision 2030’s sustainability targets are fueling the expansion of Yellow Door Energy. With a goal of achieving Net Zero emissions by 2050, Saudi Arabia is integrating government and private sector efforts to accelerate the transition to a green economy, with investments exceeding $186 billion.
As part of its economic and energy diversification strategy, the Kingdom aims to rank among the most competitive economies worldwide, with renewable energy at the center of this ambition. These strategic objectives create the perfect backdrop for Yellow Door Energy’s growing investments in Saudi Arabia’s energy sector. Notably, the company manages one of the region’s largest commercial and industrial renewable energy portfolios, generating 580,000 megawatt hours of clean energy to date.
“Given Saudi Arabia’s energy goals of reaching net zero by 2060, the most exciting prospects include integrating renewable energy solutions into energy-intensive sectors, particularly mining, cement, and heavy industries,” explained Jeremy Crane, CEO and founder of Yellow Door Energy.
Moreover, under its National Hydrogen Strategy, the Kingdom has earmarked over $36 billion in investments to become the world’s largest hydrogen supplier, a critical step toward achieving net zero both domestically and globally.
The Kingdom’s adoption of renewable energy is also advancing in parallel with the growing use of electric vehicles (EVs), reinforcing its commitment to cutting carbon emissions from transportation and scaling up local EV production. To clarify, Saudi Arabia is working toward capturing 44 million tons of carbon annually by 2035.
Saudi Arabia’s Energy Sector: A Growing Commitment to Sustainability
At its core, Yellow Door Energy provides a wide range of solutions to help businesses manage energy waste more efficiently, reduce energy costs, and improve power reliability. The company also supports clients in transitioning from traditional grid-based electricity to solar power plants, fully operated and maintained by Yellow Door Energy.
“Yellow Door Energy, with this diverse range of tailored on-grid and off-grid solutions, recognizes the immense potential of providing sustainable power solutions to these industries. We are contributing to the kingdom’s clean energy targets and enhancing the energy efficiency and environmental sustainability of these critical sectors,” Crane added.
For Yellow Door Energy, the Kingdom is proving to be a sustainable and lucrative market, given the development of large-scale initiatives such as giga-projects, all of which are committed to supporting Saudi Arabia’s clean energy transition. In addition, hosting Riyadh Expo 2030, a carbon-neutral event powered entirely by renewable energy, further underpins the scale of opportunities in the market.
To strengthen its presence in the Kingdom, Yellow Door Energy established a Saudi office with support from the AstroLabs’ on-ground team.
Speaking about the partnership with AstroLabs, Crane said, “Establishing an office in Saudi Arabia was significantly facilitated by the AstroLabs’ team in KSA. From the initial stages onwards, AstroLabs played a pivotal role in helping us navigate the complexities of entering the Saudi market, contributing to the building of a strong foundation for the company in Saudi Arabia.”
Looking ahead, the company is preparing for even greater impact with projects worth an impressive $1 billion in the pipeline. Since its founding, it has worked with over 50 clients, including global corporations such as Majid Al Futtaim, DHL, Mondelēz, Nestlé, and Unilever, cementing its role as a trusted partner in advancing sustainable energy solutions.
Yellow Door Energy is strongly positioned to support the Kingdom’s shift to clean energy, with the goal of helping enterprises meet their sustainability commitments while introducing renewable solutions into Saudi Arabia’s industrial and commercial sectors.
