How 7awi Media Group is Scaling Across Saudi's Digital Media Landscape

Explore how 7awi is enhancing digital media localization strategies in Saudi Arabia

The market size of Saudi Arabia’s media market is SAR 17.4 billion ($4.6 billion), leading the MENA region with a 30% market share. The impact of this growth has trickled down to the Saudi digital media market, which, according to market stats, is projected to hit $21 million by 2030.

Given its position as the largest media market regionally, stepping into Saudi has become a strategic imperative for leading companies like 7awi Media Group, a UAE-based media and digital marketing powerhouse.

In 2023, the 7awi announced its entry into Saudi Arabia, opening its Riyadh office. The firm’s growth curve has continued unabated since then, bringing it to the fore as a powerful player in the Saudi digital media sector.

To fuel its next growth phase, 7awi has recently appointed Amjad Fakhoury as its new KSA Country Head as part of its expansion strategy, which includes enhancing its geographical footprint in several cities in the Kingdom in 2026.

The accelerated pace of 7awi’s Saudi expansion signals its deep commitment to taking a long-term position in this competitive, fast-growing market.

How 7awi Aims for a Bigger Footprint in Saudi Digital Media

The continued growth of the Saudi digital economy, currently the largest in the region with a $132 billion market value, reflects the widespread adoption and consumption of digital-first content. Within the country’s evolving entertainment scene, 7awi is focused on creating content that is both locally relevant and globally accessible.

"For us at 7awi, it was never a question of if we should be there—it was always when. The appetite for content, digital transformation, and storytelling that resonates with youth and brands is massive. And more importantly, we saw an opportunity to build local, long-term relationships and contribute to that growth in an authentic way,” said Anas Abbar, CEO of 7awi Media Group.

7awi is widely recognized for its diverse network of digital platforms that attract over 20 million monthly users and engage more than 100 million followers across social media. Its portfolio of owned platforms in Saudi includes KSA Moments and Arab Gamerz.

7awi’s Saudi expansion aligns with its vision to continue empowering local content creators and publishers, enhancing their digital media strategies and operations, and offering their audiences innovative narratives that resonate across various platforms.

Related read: Media Business Setup in Saudi Arabia: License Types and Process

Localization Takes Center Stage in 7awi’s Saudi Expansion Strategy

Since its launch, 7awi’s market expansion strategy has prioritized greater localization of products and partnerships to strengthen its brand presence.

“We’ve built traction the old-fashioned way: consistent delivery, on-the-ground presence, and genuine trust. Today, we work with major Saudi and regional brands, government entities, and major lifestyle platforms,” Abbar illustrated.

“From Arabic-first digital publishing to influencer marketing and large-scale storytelling campaigns, 7awi has launched localized platforms, powered creator collaborations, and elevated brand narratives across the Kingdom,” he further added.

Adhering to regulatory compliance is a crucial part of unstoppable expansion. The AstroLabs on-the-ground team has been instrumental not only in helping 7awi stay compliant along the way but also in fueling its ability to navigate legal and regulatory complexities, providing comprehensive support every step of the journey.

“Their support wasn’t transactional—[AstroLabs] became part of our team’s foundation in Riyadh,” Abbar noted.

“Scaling from incorporation to operations meant more than paperwork. We needed local talent, scalable systems, and trusted partners who understood the nuances. Post-incorporation, AstroLabs helped us with everything: local regulations, recommending the right hires, building out our office, and plugging into ecosystem conversations,” he noted.

With its quickly rising economy, vast online consumer base, and strong demand for ongoing local content, Saudi Arabia presents significant advantages for global investments. 7awi’s regional reach and resounding impact position it to become a key driving force behind the transformation of digital media storytelling and a powerful engine of the Kingdom’s soft power.