Market Opportunity in The Kingdom
Saudi Arabia is the heart of the Islamic and Arab world and the largest economy in the MENA region in terms of population and consumer spending.
With its unique location, central to Europe, Asia, and Africa, it is a natural channel for global trade routes as well as a hub for business expansions.
Vision 2030 is the driving force behind reorienting the national economy to a more diversified, private-sector led structure that is backed by the world’s largest sovereign wealth fund.
As a result of the transformation that the country is going through, the government has given special attention to several sectors that would be attractive to foreign investment. Some of these sectors are education, logistics, manufacturing, entertainment, tourism, and culture. The Ministry of Investment, and other ministries, are spearheading several initiatives to help international companies in these sectors expand to KSA.
Tadawul, Saudi Arabia’s stock market, is the largest bourse in the Middle East and Africa and its inclusion in the MSCI Emerging Market Index is a testament to growing investor confidence in the Saudi market.