Systems Limited: Unlocking Business Growth with AI in Saudi
With its expansion in Saudi Arabia, Systems aims to enable both government agencies and private businesses to modernize their operations
Saudi Arabia now stands as the largest digital economy in the region, with a market value of $132 billion. The market’s immense potential attracts global IT giants to set up a foreign business in Saudi.
Companies across the Kingdom are undertaking massive digital transformation projects to make this vision a reality. Systems Limited, a global leader in AI, data, and cloud services, is driving this change through Systems Arabia, its Saudi-incorporated entity.
The company focuses on helping both government agencies and private businesses modernize their operations, aligning directly with Saudi Arabia's Vision 2030 goals.
Since its expansion into Saudi Arabia, facilitated by AstroLabs, the Gulf's leading business expansion platform, Systems Arabia has become a trusted partner for several private and public organizations looking to embrace digital innovation and advance their technological capabilities.
Laying Down Deeper Roots in Saudi Arabia's IT Market
Systems Limited brings almost 50 years of global experience to Saudi Arabia. The Pakistan-based company made history as the first tech firm from its home country to cross Rs. 100 billion in market value, showing just how much impact it has on technology advancement worldwide.
In Saudi Arabia, Systems Limited focuses on building partnerships with key government ministries. They also work closely with major telecom operators and companies in the energy and utilities sectors. This approach helps them become deeply involved in the Kingdom's digital transformation efforts.
"Systems Arabia has undertaken landmark projects in Saudi Arabia, many of which impact the daily lives of residents and citizens. For instance, core ministries are being digitally transformed, with Systems Arabia as a key transformation partner in devising their journeys," said Rao Hamid, General Manager at Systems Arabia and Bahrain.
The company also strengthens its offerings by collaborating with global tech giants like Microsoft, SAP, IBM, and Temenos, alongside cloud providers like Oracle Cloud, Google Cloud, Microsoft Azure, AWS, and Huawei. These relationships help them offer comprehensive solutions to Saudi clients.
Hamid further highlighted that AstroLabs’ impact in supporting Systems Arabia's entry was "paramount.” From licensing to regulatory compliance, the AstroLabs team helped Systems Limited navigate the critical aspects of the business setup and post-incorporation stages while also facilitating key introductions to stakeholders.
"AstroLabs was also open to introducing Systems Arabia to banks that they had prior relationships with for operationalizing the company," he further explained.
By organizing business gatherings, networking events, seminars, and workshops, AstroLabs helped Systems Limited in closely engaging with Saudi and global business executives and decision makers. These connections later transpire into opportunities for growth and value generation.
"These opportunities helped us build relationships, share expertise, and stay updated on the latest trends in Saudi Arabia's tech sector," Hamid added.
Within just two years, Systems Arabia has grown its workforce to over 100 employees, highlighting its commitment to deepening its integration within the economic landscape.
Saudi Arabia's Ongoing Digital Transformation is Reshaping its Financial and Banking Sectors
The banking sector becomes a key focus area for Systems Limited in Saudi Arabia, as financial institutions are rapidly adopting new digital technologies to stay competitive.
"The BFIs have seen a shift towards digitalization, with digital banking, mobile payments, and blockchain innovations leading to financial inclusion. The public sector has seen extensive digital transformation efforts, enhancing efficiency, transparency, and citizen engagement," Hamid noted.
Systems Limited works on large-scale banking transformation projects across the Kingdom. They help set up digital banks and serve more than 15 financial institutions. Their expertise in fintech solutions makes them a go-to partner for banks modernizing their operations.
The telecom sector also goes through major changes with 5G technology and IoT solutions. These advances give companies better access to data for smarter decision-making. Hamid explained that "the company's consumers in the telecommunications industry increasingly rely on their skills to manage other companies or partner with consulting firms to execute roadmaps and strategic initiatives."
With both government and private organizations pushing for digital upgrades to remain competitive, Hamid expects continued public sector investments in the IT sector.
"Going forward, we anticipate public sector spending dictating and fueling growth. While giga-projects are certainly out there, we see larger private sector projects also evolving and rethinking how they approach technology. Service providers will need to be innovative going forward. Traditional IT hardware and software-related work and ancillary professional services will not suffice in Saudi Arabia today," he added.
The Saudi government's digital-first strategy continues pushing efficiency gains across all sectors, with Vision 2030 as the driving force behind this transformation. Systems Arabia is a key player in helping the Kingdom move toward a more diverse, digital economy.
