How Expo 2030 Riyadh Company Increases Foreign Market Access

Discover how the Expo 2030 Riyadh Co can help foreign companies unlock opportunities for immediate market access

With the Riyadh Expo 2030 on the horizon, global business expansion into Saudi Arabia has become an urgent priority. Considered the largest gathering of its kind, this edition of the World Expo is emerging as both a barometer and a catalyst for the Kingdom's growth ambitions and urban revitalization.

Furthering this momentum is the launch of the PIF’s Expo 2030 Riyadh Co. (ERC), a wholly owned organization tasked with developing, managing, and operating the infrastructure and programming for the Kingdom’s first World Expo.

By establishing the Expo 2030 Riyadh Co., Saudi Arabia enhances its appeal to international investors and fosters a new era of collaboration and inclusivity across its business landscape.

Paving the Way for Global Businesses to Deepen On-Ground Activations

The new PIF company will work with both local and international firms, particularly those in construction and infrastructure, programming, and event management.

These industries are expected to see a rise in inward foreign direct investment (FDI), as investors and foreign companies are steering operations toward Saudi Arabia for the long term.

By consolidating operations under a single umbrella, the Expo 2030 Riyadh Co. provides the necessary infrastructure for global firms to form local joint ventures and alliances, helping them expand and strengthen their on-the-ground presence.

At a broader level, these partnerships form the foundation for faster, more efficient business expansion and successful operational readiness.

Findings from the AstroLabs' 2025 Saudi Market Entry report highlight that forming local partnerships with key stakeholders is critical to enhancing localization strategies. Ultimately, this approach only maximizes a company’s chances of achieving sustainable success in this fast-moving market.

As preparations intensify for Riyadh Expo 2030, the PIF company plays a pivotal role in helping global companies in the event industry to uncover new opportunities, showcase their latest offerings, and respond more effectively to market demands.

Boosting the MICE Industry and Driving Long-Term Economic Benefits Beyond Expo 2030

Riyadh Expo 2030 represents the pinnacle of the MICE industry in Saudi Arabia, which has already been witnessing significant growth.

Over recent years, Saudi Arabia has firmly positioned itself as a global powerhouse in the MICE sector.

In 2023 alone, MICE events in the Kingdom grew by nearly 15%, with approximately 17,000 events attracting over 20 million visitors, underscoring the sector’s rising role in driving tourism and local economic growth.

Business expansion activity within the MICE space has already been accelerating.

A notable example is ES:ME, part of our expansion network, a leader in entertainment services.

The global company has executed a wide range of high-profile projects across the Kingdom, including festivals, exhibitions, and sporting and entertainment events.

The impact of the Expo on the MICE and event industry will extend far beyond its six-month duration. After the Expo, the site will transform into a “Global Village,” thereby fueling sustained growth in the region’s entertainment and event space.

In addition to MICE, industries such as construction, travel, tourism, IT, retail, and hospitality will also experience a significant boost in economic activities in the lead-up to the Expo.

Setting up a business in Saudi Arabia is increasingly viewed as a strategic priority, but companies that adopt a long-term approach to investing are those that are likely to reap the rewards of this strategic move.