US-Based Nasdaq-Listed Strategy Announces Expansion to Saudi Arabia with AstroLabs
Strategy (Nasdaq: MSTR), the world’s first and largest Bitcoin treasury company and industry-leading AI-powered enterprise analytics software firm, has officially announced its entry into Saudi Arabia by opening a Riyadh office.
Strategy (Nasdaq: MSTR), the world’s first and largest Bitcoin treasury company and industry-leading AI-powered enterprise analytics software firm, has officially announced its expansion into Saudi Arabia with the opening of a new office in Riyadh.
This strategic entry, facilitated by AstroLabs, the Gulf’s leading business expansion platform that enables businesses to set up and operate in Saudi Arabia, positions Strategy as a key player in the Kingdom’s rapidly growing IT industry.
To mark this milestone, the US-based company hosted a launch event at the JW Marriott Hotel in Riyadh, celebrating the next chapter in its global and regional growth.
Strategy’s debut represents a key moment for US-Saudi bilateral cooperation in the IT sector and digital transformation, bringing the company’s advanced technical prowess and innovative solutions to support local businesses and deepen collaborations with Saudi organizations.
Over the years, Strategy has firmly established itself as a global industry leader, with a rapidly expanding pool of industries and a client base of over 4,000 global companies, including leading organizations such as Pfizer, Sony, Visa, Hilton, and Guess.
Building on this success, the company aims to expand its reach in Saudi Arabia, solidifying its leadership role in advancing Vision 2030’s digital economy ambitions and accelerating financial innovation by shaping the future of enterprise intelligence in the Kingdom as well as globally.
Considered the fastest-growing in the region, the Saudi IT sector reached $48.6 billion (SAR 180 billion) in 2024, achieving a CAGR of 7.5% over the past five years. Strategy’s expansion taps directly into this momentum, aligning its vision of ‘Intelligence Everywhere’ with the Kingdom’s surging demand for digital transformation.
“Our expansion comes at an opportune time, when Saudi Arabia is setting the standard for the global digital economy. Having a physical presence in Saudi Arabia reflects our commitment to delivering business intelligence solutions and applications that match the pace of the country’s digital transformation growth,” said Atul Kaul, General Manager at Strategy.
“This strategic move allows us closer proximity to our partners and clients, enabling us to capitalize on the vast opportunities the Saudi market presents,” Kaul further noted.
“Strategy’s expansion into Saudi Arabia is a huge unlocker for the business sector. With its vast domain expertise combined with AI-powered enterprise analytics solutions, Strategy remains at the forefront of enabling local organizations to reinvent and thrive while building resilience, meaningfully contributing to the goals of Vision 2030, particularly in fostering a digitally led economy,” said Alex Nicholls, director of expansion at AstroLabs.
The development closely follows Strategy’s latest launch of a new analytics and data management platform, which empowers organizations of all sizes to encapsulate their proprietary business logic and fully leverage their data by moving freely between databases, business intelligence tools, and cloud providers.
The new Riyadh office will serve as Strategy’s regional hub, providing businesses with access to advanced cloud-native analytics, AI-powered data solutions, and strategic guidance on digital asset adoption, positioning them for long-term success in a highly competitive business environment.
This integration creates an interconnected ecosystem that equips businesses with the tools necessary to identify growth opportunities and make data-driven decisions with real-time insight.
